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One Membership Push

01 / About
A festive-season push for Swiggy One: complimentary-membership voucher creatives, each carrying its own promo code, built for the moments a brand hands something to a customer rather than sells it.
The system leans on Swiggy's own orange and the season's language of string lights, gift wrap and mandap arches, so the voucher reads as a festival gift first and a mechanic second. Every variant holds the same hierarchy: the gift, the brand, the code.
- Scope
- Campaign and promo creative
- Deliverables
- Voucher creatives, social cutdowns
- Sector
- Food delivery





