The mark is a deer, drawn as guardian rather than ornament. It is constructed geometrically, on a grid of circles, so the curve of the head, the fall of the body and the branch of the antlers all resolve from the same underlying system. Nothing in it is freehand.

That construction is what lets the mark survive scale. The full lockup carries the brand on carton and campaign; the submark, stripped back to head and horns, still reads at the size of an embossed cap.