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Gifting Ritual Sets
01 / About
Ruaan, Scents of Soul, treats fragrance as ritual, and the packaging had to carry that. The Breathe Box gift sets wear a single flowing dune texture across a full spectrum of colourways, so a shelf of them reads as one breath taken in different moods.
The scent line puts a landscape on every pack. Wild greens, golden embers, waterfall mists: each front panel is a place you could close your eyes and stand in. The festive edition trades the calm for celebration, with lanterns, diyas and fireworks in full colour for the gifting season.
The set is shot the way it is given: opened on kraft paper, standing on night slate, resting on linen, and gathered around a marigold rangoli for the season it was made for.
- Scope
- Packaging system
- Deliverables
- Gift sets, scent-line packs, festive edition
- Sector
- Fragrance and wellness
- Seen at
- Jio World Convention Centre, Mumbai
